4 steps to recruit

What does it truly take to recruit the best of the best?

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The marketing world is a minefield of technology, innovation, and ever-changing customer demands and preferences – with a marketing specialist for seemingly every possible outcome, platform, and campaign. Short of bringing in a new team of specialists for every launch and campaign you decide to run, hiring and onboarding your own efficient and effective team of marketing pro’s is becoming the norm for businesses across all sectors – but what does it take to entice them and bring them to your company over competitors?

Here at Digital Hive, we work under two main headings – recruitment and marketing. What that means is not only are we primed to support your marketing recruitment across all levels, but we also have our fair share of knowledge, tips, and expertise to share – with these four steps out secret recipe to marketing success no matter what your business or industry.

First up, the job post itself.

Step 1: Create a detailing job spec that will attract the right people

marketing recruitment

There’s nothing worse than seeing a job title that appeals to you, only to find out that the role is misleading, or the salary is not defined, or the spec is fluffy and packed full of buzzwords. If you want to attract the attention of marketing professionals, you need to demonstrate that you know how to sell your business – with the job posting being the first impression of any prospective candidate to your business.

Spend time crafting a job specification or posting which is entertaining, which stands out, and which outlines the duties and responsibilities of the position as well as any skills and qualifications that you are looking for. This is your opportunity to capture the right person from the broadest possible pool of candidates, so be specific and deliberate in everything you ask for.

Step 2: Integrate an effective review process

marketing jobs

We share a lot of advice with prospective candidates on what it takes to craft and create a good cover letter, which means that your application and resume review process is more important than ever if you want to isolate and identify not just knowledge but creativity and skill. The cover letter is your marketing candidate’s opportunity to showcase their creativity and ability to sell / market themselves, so approach this part of the recruitment process with an open mind.

Step 3: Invite the right candidates to interview

marketing staff

Interview questions should be challenging but not impossible; they should allow candidates to showcase and highlight their skills, while still forcing them to think beyond any rehearsed answers that they came up with prior to the interview.

We recommend asking targeted questions during the interview that will allow you to tap into and assess the candidate’s knowledge of marketing both in a broad sense and in a way that is more specific to your industry, products or services. Hands-on interview tasks can be a fun way to immerse prospective candidates into your business for a short period of time, seeing what they come up with to revolutionise and breathe life into your existing marketing campaigns or drives.

Step 4: Make sure that any job offer is competitive

marketing job offers

If there’s one mistake that we see companies across every sector make on a nearly daily basis, it’s letting themselves be outbid by competitors who are able to overlook financial cost in the name of talent and attracting the best people to join their team. When you send out a job offer to a prospective candidate, that offer needs to be good enough that they are willing to leave a current role, bypass all other interested parties, and say yes to joining your team.

Of course, that doesn’t all fall on salary and financials – it also requires a competitive and attractive benefits package, with more companies than ever creating comprehensive packages which include flexible working opportunities and good pensions, maternity packages, and more. Remember that candidates don’t just need money, they also need to feel valued in the workplace – with the job offer your chance to show them everything you’re willing to give.


Why getting every step of the recruitment process right is key to success

Attracting the best marketing specialists means being able to recognise the importance of this growing component of your business – regardless of your current outlook on social media, advertising, and all the other elements which form a cohesive marketing strategy.

Businesses today need specialists and professionals who understand the value in all these different touchpoints and pull them together to form a strategy which is consistent to all users, and which appeals to the broadest possible pool of customers or clients without alienating anyone. Today, marketing specialists are both niche in their understanding and masters of many trades – making them an integral cog in the inner workings of your business.

For more advice on recruiting, and to access our pool of marketing specialists and other viable candidates for your vacancies, browse through our website or get in touch with the team at Digital Hive.


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